Monday, April 7, 2008

Businesses thriving on green practices

It's a good thing when marketing experts give examples of companies that are "Growing Beyond Green Marketing" -- and embodying sustainable practices in their products, services, and internal practices. Peppers & Rogers, of 1-to-1 marketing fame, give case studies (brief, but inspiring) of several companies, typified by Pizza Fusion, now with 63 branches delivering organic pizza in thoroughly-branded Priuses, pizza baked in ovens that convert excess heat into electricity and whose shops boast counters made of recycled soda cans. In addition to the wrapped Priuses, as much of their marketing as possible is done online, to avoid wasting paper. Find more at 1to1media.com/links/green.html.