Friday, January 25, 2008

Do you think there's enough coverage of all things green?

It may seem pervasive -- but it's not. Yet. No mention in my February issue of Inc. "The Handbook of the American Entrepreneur." But wait, surely there's something on the Web site?

Yes, in fact. And it begins: "Imagine asking today how the Internet affects business. It's an absurd question, like asking how electricity changed business. Asking the same about sustainability, it turns out, is equally absurd. Like the Internet, sustainability spurs innovation in everything, from how you see your business model to whether you see your employees (why not let them work at home more?)."

The only problem? It's a link from Fast Company, now owned by Mansueto Ventures, as is Inc. It's entitled "50 Ways to Green Your Company" and it's worth the read. But it's not in Inc.

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